Sakshi Sethiya's profile

FRU-TEA PACKGING DESIGN IN AR

Brief - The task was to create a packaging design and test the design using augmented reality. I chose to create a packaging design for a fruit flavoured induced tea powder named Fru-tea.
Ideation process - Talking about the design aspect of the tea powder packaging, I have used illustrations of the fruits to give out the message that it has something related to fruits in it. Further talking about the label and the typography and the logo, I have used a font which gives out the vibe that it is hand written and to add an element of tea, I have made a tea cup surrounding the letter "e" and a saucer beneath the letter "a". I have used orange color to denote the peachy flavor, this particular packaging consists of. The shape of the label also indicates the shape of a tea cup.
Reflective analysis - It was kind of tough in trying out the augmented reality space at first. It was and is still a broad horizon to explore into further. 
FRU-TEA PACKGING DESIGN IN AR
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FRU-TEA PACKGING DESIGN IN AR

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